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Donor Recruitment and Motivations6. Donor Recruitment and Motivation ProgrammeHospital-based blood transfusion services may either initiate their own donor recruitment drive or coordinate with the central voluntary agencies such as Red Cross, Red Crescent, Bloodindex which are involved in blood collection. The coordination may be in terms of sending a team of medical officer, laboratory technologist and donor attendant for outdoor mobile blood donation camps to participate in collection of blood organized by voluntary agencies.This programme is required to develop a voluntary donor base in the regional community by donor appeals, community or personal-based approach. It is of utmost importance to retain the motivated and once recruited blood donors. Success of any donor recruitment programme can be assessed by the number of regular donors donating blood. Repeated donor appeals before conducting an outdoor voluntary donation camp help in effective donor motivation and recruitment. Donors recruiters or trained social workers can play a significant role in developing voluntary donor registry, encouraging healthy family members to become voluntary donors and allaying apprehensions of prospective donors. Very strict environmental cleanliness, donor screening and procedure of blood collection should be maintained while conducting outdoor voluntary donation camps. Donor records It is of prime importance to keep proper and effective records of blood donors. Confidentially of donor records must be strictly maintained. Donor records must be complete and should have adequate information for contacting the donor. Donor deferral records must also be documented.
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